STORY BEHIND M'C

WHERE IT ALL BEGAN...

It all started with the idea of creating a own gin.

But since that journey takes time and experience, the first step was to build something that captures the spirit of the idea. A brand that connects people through style, culture, and passion.

Men’s Club was born from the vision to blend two worlds: the timeless elegance of old England, where gin first made its name and the modern lifestyle of today.

From clothing to accessories, every piece carries that sense of class and character.

It’s not about alcohol, it’s about bringing heritage and modernity together.

From style to taste. One day, leading to a very own gin.

FIRST LOGO

THE FOUNDER

THE FACE BEHIND THE VISION...

My name is Gianni, a true gin enthusiast.
I’m Italian by roots, born and raised in Switzerland.
Sharing a glass of gin with friends or family has always been something special to me. Not just for the drink itself, but for the stories and moments it creates.

My dream is to craft my own gin one day, and Men’s Club is the beginning of that vision.
A brand made for those who appreciate quality, authenticity, and timeless design. Whether they love gin or simply understand the spirit behind it.

“Every dream starts small ...

...Men’s Club is where mine began.”